Ugh.

After waiting 45 minutes I spoke with a fellow named Ares at Digital River. He said the tuner is now out of stock, and the best thing to do is for him to cancel my existing order and create a new one. This is apparently because "sometimes orders get lost in the system".

I then went to the SonicBlue web site and verified the tuner is out of stock. I see "Please Note
Due to high demand, we are
temporarily out of stock of
the Rio Car Tuners until
mid-Sept. "

So - I guess by ordering early I get the pleasure of being bumped out of the queue and get to go back to the end of the line. I also get to waste 45 minutes of my time for the pleasure.