Correct, but it did ship with a commercial 3rd party solution Musicmatch, hence me mentioning this in my post above. The point is that Apple shipped a complete solution for "how do I make my music more portable" instead of just shipping a player.


http://support.apple.com/kb/HT3774 . The key aspect is this:

And I should clarify, only the black AppleTV units will act as a Bonjour Sleep Proxy. (This is undocumented, but verifiable with a bonjour network sniffer). Otherwise, an Apple router has to be in use, as no other router has chosen to adopt the standard. Under the hood it's a layer on top of the existing Wake on Lan technology mixed with Bonjour service discovery. iTunes will still have to be open on the computer to initially advertise over Bonjour. When the Mac goes to sleep, it hands off that Bonjour advertisement to the Apple TV. If a device tries to connect based on that advertisement, the AppleTV receives the request, sends a WoL packet to the computer, and then the Bonjour request is passed on.


Ahh, ok. That distinction is important, created content vs purchased content, and Apple is trying to address both sides. For home created videos, music and photos, Apple will be moving this more and more into iCloud. The next version of OS X is adding more iCloud integration, and odds are the iLife apps (iMovie, iPhoto, and Garageband respectively) will add more and more iCloud centric features. Part of the issue here of course is upload speeds on home users connections. For now, it's starting small, with documents, photo stream (for importing only), and music. The goal for created content is to ensure both the finished product and in progress work is on whatever devices you own, without manual work to do so. Their primary focus is on the finished work, with some bits of their content creation iCloud strategy starting to emerge.


The simpler part comes in from the removal of the file system and classic save dialogs. My grandmother knows that Pages is where to go when she wants to write a document, or open an old one. Gone is the file hierarchy, when she works on the iPad. And soon her laptop. She gains the benefit of being able to work on her stuff, without being a file janitor or needing to understand the behind the scenes pieces.

Do you think Google Docs is simpler today then Word? Why? To me, a major part is a removal of the filesystem piece, and an addition of accessibility to the data from many places. This is also Apple's goal with iCloud. And it's something Jobs was trying to push in some form or fashion for decades. At NeXT, he tended to have his home folder on a server, not his local computer. This included having the home folder accessible at home over a dedicated connection or while he was working at Pixar. This showed him the usefulness of having your data independent of a device or location. It's just taken that long for the rest of the world to catch up to what NeXTStep, and every other Unix was doing back when Windows had no idea what the internet was.


It can't work the way you want. People tend to latch onto negatives more then positives. "The new iPad, it can't do this because of cost, but maybe next year" is a great way to ensure you sell fewer units this year, leading to less revenue to be able to make the next thing. Everything around us an an iterative work, never perfect or loaded with every feature day one. And it's a careful dance to ensure that iterative process can continue. If you say something that harms sales today, you end up with the Osborne effect.