I can see a massive market myself.

Take my Pioneer AV Receiver for example, that is "internet" enabled. But it is quite difficult to use and need it's own app on the iPhone to work. As I see it if it had an EI slot on the front I could slip in a card fire up my home automation software/service/app and it would be there ready to go!

Apply that to most new electronics in a home and the doors really start opening up.

Cheers

Cris