erm, what i meant is that jaguar is still producing sportcars like they've done for decades

But they have also started to produce family cars and repmobiles. Don't get me wrong, I love the sporty Jags (altough I do prefer the SS100 and the 120/140's to an E-type), but...

land rover and others have moved away from the prior focus...

Well, as long as they still produce the Defender, I don't see how the luxyry RR and the freelander (urgh!) is any diferent from what Jag is doing to make money for Ford. And both Jag and Land Rover are Fords anyway

But, Land Rover aside, there are stil real classic british non-Ford sports cars being made. You can buy both a new Morgan and a new Bristol today. Delivery might take a couple of months...