...the term SUV was coined specifically to market the 'soccer-mum cars', and not the Hummers.

I disagree. I saw this appellation many years before our national SUV crisis. I know that the local paper has used that term for at least fifteen years in the classified section. In fact, if I remember correctly, it's the term the NC DMV uses to classify such vehicles, and I think they include pickup trucks in it, too. Of course, all of those sources spell it out.