People don't care. All they care about is protecting themselves, despite the fact that SUVs have been shown to, more often than not, be more dangerous to be in than a ``regular'' car. For reference, see the original post where the Bronco flipped over because a tire blew out.

I wish people would realize this and go buy a Volvo, for God's sake. (Okay, so Volvos aren't what they used to be, but you get my point.)

Oh, the other major reason people in the US buy SUVs is to keep up with the Joneses. In fact, that's probably a more significant reason than safety.