Yeah sure, it is the fault of the marketing people, especially Intels. The StrongARM in the empeg is made by Intel, but the ARM design is from ARM in the UK. Actually I think you will find that ARM are based in Cambridge not far from the company formerly known as empeg.

(list 6284, Mk1 S/N 00299 4GB blue [for sale]. Mk2 S/N 080000094 26GB blue)