He usually covers up the brand names on the products that don't sponsor his show.

But my favorite part is the fact that he's like: ``Go out to your wood pile and find this 24-inch wide plank of virgin pine. I got this one for free from an old house we tore down on This Old House, but, if you can even find one, which is unlikely, it'll cost you $1000 a board foot. I won't provide any alternative suggestions.''