Warning: Old thread
Though my comments would be as valid in this older thread as in a new one. I've been using Google Analytics for about a month. Started just before it went public (if you had an Adwords account it seemed to allow you to start using Analytics early).
As most people know this is the product of Google's acquisition of Urchin. It tracks quite a bit of stuff and has some pretty graphs and a single-page interface using a nav on the left side. I was impressed at first but then the novelty started to wear off.
Stats are all delayed at least 3 hours. I'm not one for old news.
The origanization of the different features is not bad, BUT there are just so many things to click on that it becomes a huge pain to find the information you want.
So many of the stats are supplied in only a percentage, instead of raw number. Both should be there to make things sensible.
I gave it the thumbs down about two weeks ago and have used the time since as a cooling period to see if I'd change my mind. I haven't. Tonight I installed
Mint which I spotted earlier this year and have been looking more closely at since starting up with Google. Installation was a breeze and I really like the implementation. Adding plugins (called 'Pepper') is also straight-forward. I'm just missing one thing and that's goal tracking.
Anyway, Analytics was the second Google platform that failed to impress in the past month. Adwords was the other (what a scam) but that's a story for another time.
For me Google is still search and that's about it.