Well, it's started... Somebody in North Carolina just put two new in box 10GB Rio Cars up on eBay with Buy It Now prices of $450. With that Buy It Now price, one has to assume that the reserve price is somewhat higher than the $199 plus shipping SonicBlue was charging for them before they sold out (especially since the auction information says "this item usually sells for $899!").

Hopefully, he'll fail to sell them (since there are still 20 GB ones left at $299 apiece) and be forced to either relist them with no reserve or return them, allowing people who really want 10 GB units to get them (of course, I don't know SonicBlue's return policy on unopened clearance merchandise :).