Only in the US. In the UK it is a fair bit more (£259 vs £199) and in some EU countries the Touch is priced at closer to twice the SB3 price.
Since the product isn't out yet, and likely won't be available for a few months, I suspect the pricing outside the US may change. When I said "same" I also meant at the US$299 price point which is the MSRP of the Classic. It can be found for less and has been available for $250 numerous times in the past.
I was comparing the official manufacturers prices of both products in the UK as well. You can get the Classic for £155 at the moment.
So the UK official price of the Touch is 67% higher than the street price of the Classic. Were as in the US the Touch MSRP is only 20% over the lowest street price for the Classic.
So although I'm sure that the street price of the Touch will below £259, it seems likely that in the UK the Touch really
is going to cost a fair bit more than the Classic (and in other EU countries much, much more than the Classic).