Transformers: Gotta collect them all?

I went round my uncles place the other day and his young kids were watching cartoons on TV. I swear they're reached a new low. There is this one called bayblade or something like that. The premise is that they've got fighting spinning tops which contain ghosts and they battle by bashing into each other... I think that was about the extent of the plot. It was an even more transparent attempt to make a TV programme around some boring collectable game than Pokemon.