Sorry to chip in so far into the topic but I've just seen a Mitsubishi advert showing people enjoying their busses, sorry 'Sports Utilitiy Vehicles' in various extreme places (middle of a lake, on a ski slope). I think the advert would be more accurate if these vehicles were shown parked in the middle of rush hour traffic with ONE PERSON INSIDE IT! This is where I seem to see the most of them.
Now, my problem is not with people who actually use these vehicles to haul tonnes of stuff or drive up sides of hills and such. My problem is with people who think off-roading is simply driving up the kerb.