The aim is not to "force" people to not buy cars, but to educate and inform people about the decisions they are making about the cars they drive.


Exactly. And also to inform Detroit that some people actually prefer smaller vehicles, so that larger families have the chance of buying a non-SUV.

At the moment, I'm having a hard time thinking of a decent US built station wagon. Volvo, VW, Audi, Saab; all have relatively desirable vehicles that could comfortably carry a typical family of 5 (with luggage) on a weeks vacation around the country, whilst achieving a reasonable mpg. Where are the US equivalents?