I don't think Volvo would say something like "less likely to kill or cripple people in the other car." It seems like it's something they would be sued for and it's probably not the best advertising slogan. But I could be wrong.

In reply to:

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I don't think Volvo would say something like "less likely to kill or cripple people in the other car." It seems like it's something they would be sued for and it's probably not the best advertising slogan. But I could be wrong.

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They could say that if they could prove it to be true.

I recall in the late 80's after the Tylenol laced with cynanide actually killed some people - some competitors were advertising that "our product won't kill you"
[unlike Tylenol]

So if you can say that in a ad, why not the above?

It came from here:

http://www.gaspig.com/

I think Ford discontinued them.

Maybe, but not quite yet.

It came from here: http://www.gaspig.com/

(Duh, Jim, it's in the page source.)

I was just struck by the Volvo irony since I had just come from being stuck behind one of these: Volvo XC90

It is, of course, "The first SUV with a conscience."

Wonder what that pic would look like with *this* Volvo parked next to its big, black FoMoCo sibling.

Probably about the same, because the XC90 is only actually 3.5 inches longer than the standard station wagon. It is however 11 inches taller.