In reply to:

Well, being outbid at the last second (sometime literally) isn't the same as being "cheated" but it does deny you the opportunity to place another bid and it is done with the INTENT of denying you that. Again, the most I can say about it is that it is unethical


Not at all. You are given the opportunity right from the outset to put in the maximum price you are willing to pay. If you enter an amount less than your maximum and are not able to increase that amount at a later date, then that's your problem.
The trick is, of course, working out the maximum price you're willing to pay.

Nicholas.
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