Data specific to an Apple product was stolen, but this isn't at all similar in any way shape or form to the BP situation. That's like saying VISA was breached when Monoprice's servers were siphoned for transaction/billing details.

Further, the data wasn't obtained by compromising an iPad as the story initially leads you to believe as well. That's just Gawker spicing things up.

It's shameful on ATT and yes, Apple can't help but be involved here. But they also have no choice in the US for other partners since all the other networks have their heads up their asses with out-dated, ill-conceived, non-standard and non-compatible 2G and 3G networks. The story can be reported without a libelous slant and misdirection.