Quote:
I thought the ESRB was voluntary and then only of concern when a game sits in a box on a shelf?


It's more of a mandatory voluntary system. Any product, be it a box on the shelf, or a digital distribution, has to be rated.

"We don't want to get into this and have have the government regulate video games or force you to adopt a rating system, but if you don't do it yourself we will."
-- Joseph Lieberman