Are they also going to designate an official state long distance carrier or car model or homebuilder? What kind of rampant commercialism is that?

Coming soon, to a state near you...

"Winston: The official state cigarette of North Carolina"
"Skoal: The official state chewing tobacco of West Virginia"
"Smith & Wesson: The official state handgun of California"
"Depends: The official state adult diaper of Florida"

Then again, Pennsylvania has "Quaker State" and "PENNzoil"...